Meet the voice behind the camera
Bill Sherman, Owner
Since childhood I've always enjoyed meeting new people and connecting with others. However, what really inspires me is discovering people's unique story and learning about their history. For 20 years, I’ve enjoyed using video and other media to tell stories about people. My favorite stories are the ones focused on the diverse characters and unique culture that make up our great state of Louisiana.
Good storytelling is an art. Communicating compelling stories requires a number of elements including a command of the subject, timing, style and an innate creativity. Almost anybody can shoot and produce video; however, there is a distinct difference separating ordinary, everyday videos from videos that resonate with viewers - videos that command attention. Storytelling requires a sense of empathy, an ability to connect to others, qualities that have propelled my career as a broadcaster, producer and communicator.
From the early 1990’s, I’ve moved all across the media stage and into Sherman Video Productions. Below is a summary of my experience.
1993 – Speech Communication Degree, LSU
1994-1996 – Assistant Promotions Director, WAFB
1996-1999 – Reporter, Photographer, Producer & Anchor, WAFB
1999-2008 – Director of Broadcast Services, La Farm Bureau
2009-2016 – Launch Media, Producer & Account Manager (Combination of contract work and full-time employee)
2001 - Current - Sherman Video Productions, Owner
2018 - Current - Director of Media Services, Office of Lt. Governor
The SVP Story & Services
Sherman Video Productions prides itself on producing creative & engaging videos at a reasonable rate. For more than 16 years, SVP has worked alongside clients to produce unique videos that garner attention and captivate viewers. Whether inside an oil-refinery, an office or living room, I’ve always been able to identify a good story as well as produce an engaging video that resonates with viewers.
Sherman Video Productions is a full-service video and media company helping clients in all aspects of video and digital storytelling, including the following:
Coaching-up – ensuring on-camera talent are comfortable in front of the camera - key to good video!
Scriptwriting – writing copy as well as organizing and researching supporting facts
Storyboarding – designing a concept, direction and drafts for video messaging
Production – shooting interviews and B-roll
Post-Production – editing and assembling the videos and photos
Disseminating Videos, Messages or Media – providing the client with digital video/media to use across messaging platforms
Media Training – offering media consultation and strategy assistance to help companies, agencies and nonprofits learn how to ally with secular media and garner positive attention
It’s a visual world now and conveying stories, messages or information using video and digital media is here to stay.
“Adults in the US will spend an average of 5 hours, 31 minutes watching video each day this year and digital video viewing across devices is driving growth.
”
“One recent study indicates that one-third of all online activity is spent watching video.
”
SVP is a small-sized video and media shop that excels at exceeding clients’ needs. You and your project will receive the personal attention it deserves, from the concept to the delivery of the final product.
Clients
Legal
Clary Suba & Associates
Dodson, Hooks & Frederick Law Firm
Due’, Guidry, Piedrahita, Andrews, Attorneys at Law
Hymel, Davis & Peterson Law Firm
Stacey Moak & Associates
Rick Caballero Attorney at Law
Rhorer Law Firm
Colleges & Schools
Greater BR Hope Academy
LCTCS (La Community & Technical College System)
LSU Paul M. Hebert Law Center
LSU Manship School of Mass Communication
LSU School of the Coast and Environment
Agencies & PR Firms
206 Inc. (Seattle, WA)
Launch Media
Wright Feigley Communications
Companies, nonprofits & Organizations
BR Big Buddy Program
BREADA (Big River Economic and Agriculture Development Alliance)
CPEX (BR Center for Planning Excellence)
Louisiana Farm Bureau Federation
Oncourt Offcourt Ltd. (Dallas, TX)
The O’Brien House
The Wesley Foundation at LSU
Ultimate Closet Systems, Inc
Industrial & Construction
ExxonMobil (BR Refinery)
Kenco Bucket Trucks (Houston, TX)
Performance Contractors Inc.
T.E. Ibberson Co.
Political Clients
Darryl Gissel (Campaign for BR Mayor)
John Maginnis (LaPolitics)
U.S. Rep. Garret Graves (R)
